Description:

Words have power. Although these days visuals are continuing to gain popularity, the written content is still highly important. Users type questions and phrases into browsers to find solutions to their problems. That’s actually how they might come across your website or stumble upon your online event and hit the “participate” button. But the potency of the words you use in your webinar description is much more comprehensive. When you write a description, you create more valuable content for your clients.

The title of your live video should be eye-catching in order to attract new leads. The description is there to make them stay, hit that “participate” button and actually take part in your webinar. It should be entertaining as well as informative, as that’s the area where you play your cards (at least to some extent). Plus, words are invaluable for bots and can help you rank better in SERPs.